Visual language – graphics, graphic templates and graphic recording – are key elements in the Conbrio approach.  That’s why we put “art” in our tag line, “The Art of Strategic Transformation.” The templates and drawings – both large and small – facilitate open, direct discussions among team members; and between customers and consumers, clients and agency directors, city leaders and citizens. A long list of stats proves the strength of graphics…

• People retain 60% more of what they see vs. 15% of what they hear. The use of
graphics language promotes lasting images and retention of concepts.

• Solution rate for problems goes up to 64% vs. 45% without visual language. That
according to Robert E. Horn in his book titled Visual Language: Global
Communication for the 21st Century.

• Visual language shortens meetings by as much as 24%, saving valuable time,
human resources and dollars. Busy people like shorter meetings where things
get done.

• 79% of groups reach consensus with visual language vs. only 58% of groups who
reach it without. It helps for groups to see the gaps, common themes on one page
at once.

• People are persuaded 17% more often in presentations using visuals/graphics vs. presentations without. Means presenters who use meaningful visuals are perceived
as being more effective, get their points across much more successfully.

• Students offered visuals in testing improved scores by 22% in 13% less time.

            Additional benefits come with the use of visuals, graphics, drawings… according to The Grove Consultants International, a pioneer in the use of graphics at meetings, with teams, in strategic visioning:

• Eye-catching visuals help communication throughout a company, organization or community.  Visuals are easier, more effective for communicating what happened.

• Graphic language enhances group memory.  A plus in any meeting.

• When people SEE what they are saying they feel acknowledged

Mapping information on big displays facilitates understanding complex systems.  Powerful images are key to mindshare and memory.

Grove Graphic Guides/Templates:  Want to use some of The Grove Consultant International’s graphic guides? Click here to order.